专访实录：moomoo Canada CEO Michael Arbus @ Web Summit Vancouver 2026
本文为富途Moomoo加拿大CEO Michael Arbus在Web Summit接受采访时的采访实录。
完整采访视频
中英文采访稿
Interview Transcript (English)
The following is an edited transcript of the interview between Weekend Express founder Carrie Zhou and moomoo Canada CEO Michael Arbus, conducted on May 12, 2026 at Web Summit Vancouver.
Opening
Carrie: Thank you so much for taking the time for today’s interview. It’s my pleasure to have you here. We are Weekend Express — we focus on the Chinese-speaking community in North America, and we also help brands bridge between North American markets and the global Chinese community. I have six questions for you today. Are you ready?
Michael: Bring them on — because we are a global brand, we do have roots in Asia, and we are here in North America. We are perfect for this show.
Q1 — Positioning
Carrie: My first question is about positioning. You’ve entered a market that already has established players — Wealthsimple, the big banks, including institutions you’ve worked at before. How do you position moomoo Canada, and who is your core target audience?
Michael: The beautiful thing about moomoo is it’s product first. Why did I — as a Canadian who’s worked in the financial world my whole life — choose moomoo? Because of its product. If you download it and take a look, the first time you see it, you’ll say: I’ve never seen this much power in my hands.
The mission of our entire company is to empower people who work so hard for their money to be able to compete with professional investors. Even if you’re a lifestyle person traveling the world, saving money along the journey — where are you keeping that money? We’re going to give you all the tools you want to be exceptional. We have the Moomoo Academy where you can learn everything and become a professional investor, because your money matters.
Carrie: So it sounds like you’re bringing institutional-level tools from the professional trader’s office into local residents’ daily lives.
Michael: Yes — picture WeChat as a super app that has everything inside it. Now take that concept and put it into financial services. In the old days you had to pay to have a stock analyzed, or listen to Instagram feeds where you didn’t know the source. With us, the concept is: put it all in one place. Even if you’re not studied in finance, you can learn it all. You could become your own best trader — all on your own, all in one place. That’s why it’s unlike anything else in Canada.
Q2 — Chinese Community
Carrie: Since you mentioned WeChat — it’s a tool used by Chinese people globally. How do you see the importance of the Chinese community in your target audience?
Michael: We spend a lot of time talking about our target audience. Our brand and some of our app’s design came out of Hong Kong, where we’re number one in market share. Our success has initially appealed to the Asian community — that’s our roots. But once users get through the onboarding process and say, now what do I do? — if you learn our tools, you’ve got everything.
I used to work on a trading floor — kind of like the old days of Wall Street. It used to take 20 analysts and a whole bunch of expensive tools to come to conclusions that I can now get by hitting a button: “When a stock goes down ten percent compared to its peers, notify me.” We do all that now, and no matter your experience level, you can do that too.
Carrie: One of my friends who’s a big fan of moomoo told me what she loves most is being able to trade US, Hong Kong, and Chinese markets all in one place.
Michael: Yes — the universal account. And we’re also dabbling into crypto in many of our markets. Options trading, prediction markets — all of these trading styles are merging into one. You used to need multiple apps. Now you’ve got moomoo.
Q3 — Brand Strategy
Carrie: I want to talk about brand strategy. Since joining moomoo, you opened a flagship store on Bloor Street — right next to Hermès and Rolex. That’s a bold move for a fintech company. I also watched the YouTube video where you were asking people on the street what they thought about it.
Michael: I was being silly in the streets. (laughs)
Carrie: It immediately breaks the barrier — it turns a cold trading tool into a warm neighbourhood presence.
Michael: Thank you. Most fintech companies rely on how beautiful their app is. But because we’re new to Canada, we wanted to focus on credibility. Why not give people a place to come see our brand — walk in, have a coffee, talk, get a feel? We throw multiple events all year for investor education. And we’re actually opening multiple locations all across Canada — maybe even your city soon. I love it out here. The weather is a lot more interesting to me.
Carrie: So whenever the younger generation walks past Hermès and Rolex, they see moomoo right there.
Michael: We are the premium brand. And the word we always come back to — as opposed to “simple,” which I find insulting — is smart. You’re very smart. Everyone I can see here is very smart. We work hard, we make money, and you’re smart enough to manage your own money and maximize it. Most recently, we’ve always thought of ourselves as a smart place for smart people. Now we’re officially using it. You’ll see it in some of our upcoming branding. Smart, credible, and regulated in every market we operate.
Q4 — Vancouver
Carrie: Since you mentioned Vancouver as a potential location — are you going to bring the Moomoo Academy here soon?
Michael: We want to — and then I would move here to be a part of that. I’m half joking. I really would like to. Right now, the Moomoo Academy is available — even if you’re not in Toronto, you can attend in person or access all the content online. You can learn about stock options, how to trade, how to manage your wealth. And even if you’re just doom scrolling one night — instead of looking at high fashion or places to go in the world — pop into the moomoo app and look at our education center. You can learn everything from beginning to end on how to become a better investor.
Q5 — AI & Regulation
Carrie: Last question — and I think a lot of our audience have this question too: how do you balance AI convenience with Canadian regulation?
Michael: You hit me with a hard one. Most of what we do is heavily focused on making sure it’s accepted by our regulators. AI is a gray area that’s so new. What we’ve started with — in Canada and globally — is: if you’re running your own AI agent, which a lot of people are especially at a tech conference like Web Summit, we provide skills you can download that are safe, that give you access to all our information tools. If you’re using Claude bot or Claude Code, you can download our skills and create your own trading terminals.
But for most people who aren’t there yet — when you open our app, we have an AI character inside that you can ask anything: teach me about this stock, is it cheap or expensive, how do I play this chart pattern, how can I make money today? We have the simple version of AI and the more robust version for those who want to go deeper.
Closing
Carrie: Thank you so much, Michael. It was wonderful talking with you today.
Michael: It was so nice talking with you. Thank you for having me.
采访文字稿（中文翻译）
以下为 Weekend Express 创始人 Carrie Zhou 与 moomoo Canada CEO Michael Arbus 采访的中文翻译整理版，采访于 2026 年 5 月 12 日，Web Summit Vancouver。
开场
Carrie：非常感谢你今天抽时间接受采访。我们是 Weekend Express——我们专注于北美的华人社区，同时也帮助品牌连接北美市场与全球华人社区。我今天为你准备了六个问题，准备好了吗？
Michael：尽管来吧——我们是一个全球品牌，在亚洲有根基，也在北美扎根。我们非常适合这个节目。
第一问：市场定位
Carrie：我的第一个问题关于定位。你进入的是一个已有成熟玩家的市场——Wealthsimple、各大银行，包括你之前工作过的机构。moomoo Canada 如何在这个市场中找到自己的位置？你们的核心目标用户是谁？
Michael：moomoo 最美妙的地方在于它是产品优先的。作为一个在加拿大金融圈工作了一辈子的人，我为什么选择 moomoo？因为它的产品。你下载之后，第一眼就会说——我从来没有在自己手里见过这么强大的工具。
我们整个公司的使命，是让那些努力工作赚钱的人，能够真正与专业投资者竞争。即使你是一个享受生活、周游世界的人，你把辛苦存下来的钱放在哪里？我们要给你所有工具，让你变得卓越。我们有 moomoo Academy，你可以学习一切，成为专业投资者，因为你的钱很重要。
Carrie：听起来你是在把机构级别的工具从专业交易员的办公室，带入普通居民的日常生活。
Michael：对——想象一下微信，把它作为一个包含一切的超级 app。现在把这个概念放进金融服务。以前你需要付费请人分析股票，或者在不知道来源的 Instagram 上看建议。我们的概念是：把一切放在一个地方。即使你不懂金融，你也可以学会一切。你可以成为自己最好的交易员——全部自己来，全部在一个地方。这就是为什么它与加拿大其他任何产品都不同。
第二问：华人社区
Carrie：既然你提到了微信——它是全球华人使用的工具。你如何看待华人社区在你们目标受众中的重要性？
Michael：我们一直在不停地谈论目标受众。我们的品牌和 app 的设计很多来自香港，我们在那里是市占率第一。我们最初吸引的就是亚裔社区——这是我们的根。但一旦用户进入平台，学习我们的工具，他们就基本拥有了一切。
我曾在交易台工作，有点像华尔街的老时代。过去需要 20 个分析师和一堆昂贵工具才能得出的结论，现在只需要点一个按钮：”当某只股票相对同类下跌 10%，通知我。”无论你的经验水平如何，你都可以做到这一点。
Carrie：我有一个 moomoo 的忠实用户朋友，她说她最爱的是可以在同一个平台上交易美股、港股和中国市场。
Michael：对——万能账户。我们也在很多市场逐步开放加密货币交易。期权交易、预测市场——所有这些交易方式都在合并成一个。以前你要用多个 app，现在你只需要 moomoo。
第三问：品牌策略
Carrie：我想聊聊品牌策略。你加入 moomoo 后，在 Bloor Street 开设了旗舰店——就在爱马仕和劳力士旁边。对一家金融科技公司来说，这是一个非常大胆的举动。我还看了你在旗舰店门口随机采访路人的 YouTube 视频。
Michael：我只是在街上有点傻乎乎的。（笑）
Carrie：感觉它立刻打破了隔阂，把一个冷冰冰的交易工具变成了有温度的街坊邻里感。
Michael：谢谢。大多数金融科技公司依赖 app 有多漂亮。但因为我们是加拿大的新来者，我们想专注于可信度。为什么不给人们一个地方——走进来，喝杯咖啡，聊聊，感受一下？我们全年举办多个投资者教育活动。而且我们正在全加拿大扩展实体店布局——也许很快就到你的城市。我真的很喜欢这里的天气。
Carrie：所以当年轻一代走过爱马仕和劳力士时，他们会看到 moomoo 就在那里。
Michael：我们就是高端品牌。我们一直回归的那个词——相对于”简单”，那个词对我来说是一种侮辱——是”聪明”。你很聪明，你努力工作赚钱，你完全有能力管理自己的财富并将其最大化。最近，我们一直认为自己是”聪明人的聪明平台”。现在我们正式启用这句话了。你会在我们即将推出的品牌宣传中看到它。聪明、可信、在每个市场都受到监管——这就是我们。
第四问：温哥华
Carrie：既然你提到温哥华是潜在地点——你们会很快把 moomoo Academy 带到温哥华吗？
Michael：我们想来——到时候我可能真的会搬过来。只是开玩笑——一半的玩笑。我真的很想。现在 moomoo Academy 已经开放了，即使你不在多伦多，你也可以线上参加或访问所有内容。你可以学习股票期权、如何交易、如何管理财富。即使你某天晚上在漫无目的地刷手机——不如打开 moomoo app，看看我们的教育中心，从头到尾学习如何成为更好的投资者。
第五问：AI 与监管
Carrie：最后一个问题——我想很多受众都有这个疑问：你们如何平衡 AI 的便利性与加拿大的监管要求？
Michael：你问了一个很难的问题。我们所做的一切都高度专注于确保符合监管要求。AI 是一个非常新的灰色地带。我们在加拿大以及全球开始的做法是：如果你在运行自己的 AI agent——很多人都在这样做，尤其是在 Web Summit 这样的科技大会上——我们提供可下载的安全技能，让你访问我们所有的信息工具。如果你在用 Claude bot 或 Claude Code，你可以下载我们的技能，创建自己的交易终端。
但对于大多数还没到那一步的人，我们在 app 内置了 AI 角色，你可以问任何问题：教我关于这只股票的知识，它贵不贵，这个图表形态怎么操作，我今天怎么赚钱？我们有 AI 的简单版本，也有更强大的版本，适合想深入的人。
结尾
Carrie：非常感谢你，Michael。今天和你交谈非常愉快。
Michael：和你交谈非常愉快，谢谢你们的采访。
本采访实录由 Weekend Express 整理发布。受访者为 moomoo Canada CEO Michael Arbus，采访者为 Carrie Z。
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